After Hotels.com launched its brand platform “Find Your Perfect Somewhere,” we had to figure out the next stage of campaign. Which meant figuring out who the “your” and where the “somewhere” in that sentence was. We also needed to show off two new products, the AI Assistant and Hotel Comparison Tool, within the app.
On top of all that, we needed to create fun and funny stories that felt relatable to all travelers but had a unique point of view. So we enlisted master storyteller Alexander Payne to help us out, and we created two intertwining spots that show no matter what your circumstance is, Hotels.com can help you find your perfect hotel.
We extended the campaign on our social channels to include Perfect 10, an ongoing Hotels.com content series, featuring an interview with Dominic Sessa and Kaitlyn Dever, the stars of our spots.